Naomi SchofieldDear Gents,I often work with our Sales team to describe and defend our processes and offering to new potential customers. I am there to ask…4 min read·Feb 24, 2021----
Naomi SchofieldEmotional rationalityIn a management meeting recently I was part of a discussion about an ongoing and difficult problem we had been having with our teams. It…5 min read·Feb 8, 2021----
Naomi SchofieldImposter syndrome: lack of confidence or a systemic patriarchal concern?While the experience of feeling like an ‘imposter’ is clearly widespread and at times suffocating, I had, until recently, struggled to…5 min read·Oct 19, 2020----
Naomi SchofieldOnly bad things happen quickly; the scientific method and UX researchA lot has been said around Experience Design and whether it is an art or a science, with many concluding it sits at some of sort of…8 min read·Oct 12, 2020----